Magnésia Bisurada, 1944

O Século Ilustrado, n.346, 19 August, 1944 - 25b, originally uploaded by Gatochy.

Click image for 548 x 822 size. Scanned from O Século Ilustrado, n.346, 19 August, 1944.

"To your health!

A toast often linked to eating and drinking, when we inadvertently go to far. When you feel your stomach is feeling the consequences, and you start feeling pain, acid burping, heart burn and discomfort, take Magnésia Bisurada."

WaterAid

George Petty, August 1947

George Petty, August 1947, originally uploaded by Gatochy.

Click image for 800 x 1091 size. Via Asifa.

Hamilton Beach Food Mixer

front cover, originally uploaded by Millie Motts.

Alberto Vargas, June 1940s

Alberto Vargas, June 1940s, originally uploaded by Gatochy.

George Petty, 1947

George Petty, 1947, originally uploaded by Gatochy.

Fixina, 1944

O Século Ilustrado, n.346, 19 August, 1944 - 21b, originally uploaded by Gatochy.

Click image for 686 x 900 size. Scanned from Portuguese magazine O Século Ilustrado, no. 346, 19 August, 1944.

"The new formula of Fixina, created in 1944, fixates, gives shine and does not dry your hair. Demand Fixina 1944."

Vera Bock, A Ring and a Riddle, 1944

09 Vera Bock, illus. for A Ring and a Riddle by M.Ilin and E. Segal (1944), originally uploaded by A Journey Round My Skull.

http://ajourneyroundmyskull.blogspot.com/2010/09/ring-and-riddle.html

Alberto Vargas, December, 1940s

Alberto Vargas, December, 1940s, originally uploaded by Gatochy.

Alvin Lustig, The Great Gatsby, cover, 1945

Alvin Lustig, The Great Gatsby, cover, 1945, originally uploaded by Gatochy.

Click image for 567 x 852 size.

Crimes by Women, 1940s

... crime still never pays!, originally uploaded by x-ray delta one.

Medicinal Dentifrice Couto, 1944

O Século Ilustrado, n.346, 19 August, 1944 - 25a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, n.346, 19 August, 1944.

"Pyorrhoea means slow death for teeth that are not washed with a medicinal product

Medicinal Dentifrice Couto

Is no ordinary toothpaste, it is medicinally prepared, it avoids and treats all mouth diseases."

Laxobac, 1944

O Século Ilustrado, n.346, 19 August, 1944 - 21a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, No. 346, 19 August, 1944.

"Smooth but firm

That is the effect of the new laxative Laxobac."

Feldstein, 1954

1954 ... oooo look!, originally uploaded by x-ray delta one.

Júlio Neuparth, A Nossa Missa, book cover, 1954

Júlio Neuparth, A Nossa Missa, book cover, 1954, originally uploaded by Gatochy.

Click image for 788 x 1170 size.

Cândido Costa Pinto, Dashiell Hammett, The Dain Curse

Cândido Costa Pinto, Dashiell Hammett, The Dain Curse, originally uploaded by Gatochy.

Click image for 842 x 1264 size. Via O Gato Maltês blog.

Tintz Red Hair Shampoo Soap, 1946

O Século Ilustrado, March 16, 1946 - 22a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 673 x 900 size.

"Keep the beauty of your appearance with this wonderful American product. By washing your hair with this product you can: keep your scalp clean, avoid hair fall, invigorate your hair, make it satiny and it holds the additional important advantage of keeping your natural colour or make it the colour you wish it to be.

Sold in all good houses."

Fósforo Ferrero, 1946

O Século Ilustrado, March 16, 1946 - 25a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 864 x 1239 size.

"In all ages... it is necessary to strenghten ones bones and muscles to avoid breakdown and illness.

Super vegetable food with high nourishing and fortifying power."

James Montgomery Flagg (American, 1877-1960)

JAMES MONTGOMERY FLAGG (American, 1877-1960)., originally uploaded by ondiraiduveau.

Life Savers, 1943

1943.05.31 Life Magazine P047, originally uploaded by Wishbook.

Life Magazine

Astronauts, 1958

1958 ... tele-tubbie astronauts!, originally uploaded by x-ray delta one.

Cândido Costa Pinto, E. C. Bentley, Trent´s Last Case

Cândido Costa Pinto, E. C. Bentley, Trent´s Last Case, originally uploaded by Gatochy.

Click image for 824 x 1264 size. Via O Gato Maltês blog.

Cândido Costa Pinto, Edgar Wallace, The Clue Of The New Pin

Cândido Costa Pinto, Edgar Wallace, The Clue Of The New Pin, originally uploaded by Gatochy.

Click image for 832 x 1272 size. Via O Gato Maltês blog.

Embryodine, 1946

O Século Ilustrado, March 16, 1946 - 24, originally uploaded by Gatochy.

Click image for 665 x 800 size. Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946.

"A new and original way to beautify your hair"

Edna Eicke, The New Yorker, February 2, 1946

New_Yorker_Feb2_46, originally uploaded by PopKulture.

Gillette, 1946

O Século Ilustrado, March 16, 1946 - 25b, originally uploaded by Gatochy.

Click image for 541 x 800 size. Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946.

Cândido Costa Pinto, Edgar Wallace, The Sinister Man

Cândido Costa Pinto, Edgar Wallace, The Sinister Man, originally uploaded by Gatochy.

Click image for 832 x 1264 size. Via O Gato Maltês blog.

Cândido Costa Pinto, Leslie Charteris, The Saint In Angels Of Doom

Cândido Costa Pinto, Leslie Charteris, The Saint In Angels Of Doom, originally uploaded by Gatochy.

Via O Gato Maltês blog. Click image for 832 x 1272 size.

Pacific Mills, 1945

pacific mills 1945, originally uploaded by Captain Geoffrey Spaulding.

Sândia, Stendhal cometics, 1947

Século Ilustrado, No. 482, March 29 1947 - 6a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947.

"Beauty is a promise of happiness!

Stendhal

Sândia has created

3 new products that synthethyze the latest aquisitions in beauty matters, whose formulas were invented by a specialized chemist.

Sândia or beauty within everyone's reach!"

The farmyard picnic

The farmyard picnic., originally uploaded by flamenconut.

"Tiny Tots Annual", Amalgamated Press Ltd., 1951.

Mentholatum, 1947

Século Ilustrado, No. 482, March 29 1947 - 6b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947.

"Be careful! Catahrr is serious! At the first sneeze aply Mentholatum on your chest, throat and nose."

Cândido Costa Pinto, John Creasey, A Knife for the Toff, 1940s

Cândido Costa Pinto, John Creasey, A Knife for the Toff, 1940s, originally uploaded by Gatochy.

Click image for 689 x 1000 size.