Friday, August 27, 2010

Kolynos Dental Cream, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947. Click image for 816 x 546 size.

"It is indisputable that:

Kolynos cleans your teeth with absolute safety, because it does not damage the enamel. Its composition unites all the the most indicated and effective substances, for the complete cleanliness of your teeth.

It cleans teeth without danger."

Thursday, August 26, 2010

Embryodine Dental toothpaste, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947.

"Take care of your teeth through calcium therapy with

Enbryodine Dental (Biocreme Polycalcium)

The modern 'Embryodine-Dental' (Biocreme Polycalcium) is the synthesis of all original works, accomplished recently in teeth living cells.

Embryodine-Dental is the life of teeth."

Monday, August 23, 2010

Pearl Buck, "Marriage", 1947

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947. Click image for 1252 x 808 size.

Sunday, August 22, 2010

Laxobac, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947.

"I used to take laxatives...

One doesn't travel like in the old days anymore! Today one can take laxatives that taste good. Laxobac has the delicious taste of chocolate e has a soft effect on the intestines, compelling them to do their work. Even children like Laxobac.

I take the modern Laxobac!"

Saturday, August 21, 2010

Magnésia Bisurada, 1945

Scanned from Portuguese magazine O Século Ilustrado, Nº409, 1945.

"For a tasty meal!

The pain is gone

Your digestion is guaranteed with Magnésia Bisurada"

Friday, August 20, 2010

Wednesday, August 18, 2010

Magnésia Bisurada, 1946

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946.

"At last, I can dine!
My dyspepsia is gone

Assured digestion with Magnésia Bisurada"

Tuesday, August 17, 2010

Tokalon moisturizer, 1946.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946.

"How a newly-wed found beauty and happiness

'But a month ago I was just an ordinary girl, without any attraction', says Madame G...

At the age of 25 I began to fear I'd be left on the shelf. I'd go to many balls, but I made no impression. (...) Here is what I did: Every night I'd apply Tokalon Pink Cream, skin nourisher. (...) In the morning, I'd apply Tokalon White Cream (...)

Saturday, August 14, 2010

Saltratos Rodel, 1946

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946.

"Good news for those with aching feet

Here is a simple, quick and economical way of relieving your ailments. Soak your feet in hot water, into which you've poured a handful of Saltratos Rodel. This milky bath soothes the pain. Swelling disappears. Softened calluses give in to fingernails' pressure. Your feet are liberated, rejuvenated, rested. This very night, relieve your feet with a Saltratos Rodel bath. In all pharmacies and drug stores. Low prices."

Friday, August 13, 2010

My Favorite Wife, 1940

Scanned from Portuguese magazine Século Ilustrado, No. 152, November 30 1940. Click image for 1098 x 1560 size.

"Have you ever seen such a comedy?

Slightly scandalous! Irrisistibly funny!

Irene Dunne, Cary Grant

A veritable storm of laughter, directed by Garson Kanin, the director of 'Mother by Force'.

Laugh at the movies as you have never laughed before."

Click image for 1128 x 760 size.

Século Ilustrado, No. 152, November 30 1940 - 14a

"The new beauty creams Couto give a woman the guarantee of a lasting youth. To use them is to defend yourself against oldage and to pursue happiness.

Couto Cream, Medicinal Toothpaste Couto, and Couto Soap are three indispensable products for a woman's beauty.

Sold in good perfumeries and we send by mail, shipment free of charge."

Cândido Costa Pinto, Ellery Queen, "The Chinese Orange Mistery", 1940s

Livros do Brasil, Colecção Vampiro. Click image for 524 x 800 size.

Tuesday, August 10, 2010

The Return of Frank James, 1940

Scanned from Portuguese magazine Século Ilustrado, No. 152, November 30 1940. Click image for 1112 x 1560 size.

"Fox-Film presents wednesday in Odéon and Palacio theaters

A grandiose movie, where the angel of vengeance hovers to punish the cowardice of a nameless crime!

Jesse James was killed, cowardly, by the back. That's when, when you least expect it, appears his brother Frank, as terrible as a regret.

The first colored movie by Fritz Lang, the genius of movies!

The Return of Frank James

An amazing creation by Henry Fonda

Better than 'The Justice of Jesse James'

More exciting! More action packed! More spectacular!

Gene Tierney, Jackie Cooper, Henry Hull

Technicolor!"

Monday, August 9, 2010

Film Complet mag cover, n. 348, 1953

Primrose Path, 1940

Scanned from Portuguese magazine Século Ilustrado, No. 152, November 30 1940. Click image for 1110 x 1552 size.

"An invigorating film! Humane! Ennobling!

Ginger Rogers and Joel McCrea

A family falls in the piths of moral degradation. One of the girls of this family wants to rehabilitate her life and to follow an honest course. When she is about to achieve this, her past and origin threatens to be revealed. This is a drama for her heart, entirely devoted to a love that has come to brighten her life, until there barren of affections.

A great movie by director Gregory la Cava

Soon to be played at the Tivoli Theater"

Friday, August 6, 2010

Spam, 1951

Better Living, June 1951

Benamôr Toothpaste, 1940

Scanned from Portuguese magazine Século Ilustrado, No. 152, November 30 1940. Click image for 558 x 1054 size.

"No wonder! She's been using Benamôr Toothpaste all her life!!"

Thursday, August 5, 2010

Cire Aseptine, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 481, March 22 1947.

"The secret to a whiter and softer skin lies in the heart of flowers

Burned by bad weather, your skin loses its natural colour. The virgin wax of flowers lends your skin a romantic whiteness and an irresistible sweetness."

Monday, August 2, 2010

Tokalon, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 481, March 22 1947. Click image for 864 x 767 size.

"Try this new spell for your skin
You will look 2 times lovelier
and see how many men you will have seduced in a month (...)

Each day you will wake up younger! It's not a miracle: that's the beneficial effect of 'biocel', the physiological food for the skin's own cells, a veritable youth elixir discovered by Dr. Stejskal, of the Vienna University."

Sunday, August 1, 2010

Gillette Blue Blade, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 481, March 22 1947. Click image for 706 x 818 size.

"Gillette sharpens the blades electrically

Gillette Blue Blade, known in all the world

Electric sharpening to obtain stiffer and sharper edges. Blades formed by three sides for more resistance. Perhaps you ignore these technical details, but surely you know that Gillette blades shave more smoothly and quickly.

A 'Good day' starts with Gillette"

Rawlings, Vogue, 1942


Rawlings, Vogue, 1942, originally uploaded by Gatochy.

Joy dishwasher, 1953


"Joy in a Bottle", originally uploaded by saltycotton.
"Good Housekeeping"
February 1953

Pin-up, 1940s

Spring Fashion, 1940s
Spring Fashion, 1940s, originally uploaded by Gatochy.

Via Vintage Photographs.